There is almost always a use-case for Google Ads in any given business model. With LinkedIn you can target qualified leads, or in other words people you know are good potential buyers of your product or service based on who they are (company they work for, job title, etc.). With Google Ads you can target people at the right time and with the right intent, because you know what they are searching for and your ad is served right at the moment they are searching for it.
The biggest difference between Google Ads and LinkedIn Ads is related to targeting.
But for those who want a summary up front: There are many factors at play, and we will talk about all of them in detail.
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